Hi! I’m Veronica Ripson, and I’m joining U of Digital as Director of Learning Experience!
I’ve spent 13 years as a performance marketer where I had the joy of working with some of the biggest companies in the world all the way down to small D2C start ups. In the last seven years, I’ve found a passion for leading Digital Marketing training for brand and buy-side companies. I really love […]
Hi I’m Madison, and I’m joining U of Digital!
Hi! I’m Madison Brisseaux and I’m so excited to join the U of Digital team as the Head of Customer Success. I stumbled into ad tech when a friend convinced me to interview for a startup called The Trade Desk in 2012. During that interview, my head spun trying to keep up with the acronyms […]
AI, Antitrust Or Advertisers: What Will Bring Google Down?
Advertiser discontent won’t stop Google, but it does hurt Recent headlines illustrate Google’s advertiser challenges. There’s the revelation that the company manipulated its search ads auctions to squeeze more money out of advertisers without their knowledge. There are scathing reports from independent research firm Adalytics, which most recently shed light on Google’s problematic Search Partner […]
The Sisyphean struggle of being an explainer in 2023 is causing burn-out
Being an explainer is a side hustle that doesn’t scale There’s no such role as a chief explainer person. It’s a side hustle. It falls haphazardly into the laps of certain people whose superpowers are curiosity and turning complex topics into simple explanations. If there were an Explainer Olympics, it would be judged based on […]
Convergence Disrupts Our Comfort Zones. We Need to “Learn” Into It.
What’s Converging? There are two broad areas of convergence to consider in order to understand the big picture. Later blog posts will take a deeper dive into each of these, and other, major disruptions. First, there’s the ongoing fusion of ad tech and martech. That disruption began several years ago as a way of connecting […]
Shiv: Calling BS On Identity
“Calling BS on Identity” helps teams navigate the ever-evolving topic of addressability and identity. By 2024, 70% of ad opportunities are expected to be non-addressable, and this presentation, delivered by U of Digital Founder Shiv Gupta at AdMonsters Ops NYC 2023, will guide you through how to strategize for this new normal.
7 Questions with Tom Newman and Mike Kelly, Founders of Kelly Newman Advisors
New York City-based Kelly Newman Advisors (KNA) is an advisory and co-investment firm at the intersection of technology, media, and marketing. The firm was founded by Mike Kelly and Tom Newman in 2016 to help companies drive transformation and achieve growth.
Myles: Meet Adtech’s Newest Frenemy: Cloud
Ad tech and the cloud are increasingly interacting, but Myles Younger, U of Digital’s Head of Innovation and Insights, believes advertisers will ultimately decide how the two will converge.
I’m Emma Sanye and I’ve joined U of Digital!
My name is Emma Sanye and I recently joined U of Digital as a Learning and Development Manager!
7 Questions with Alexandra Theriault, GM, Spherical, at Lotame
Based in the Boston area, Alexandra (Alex) Theriault is an ad tech veteran who joined the industry after following in her mother’s footsteps. Her mother was a pioneering executive in the research and digital marketing industry and an influential role model for Alex, who hopes to see more women reach digital advertising’s upper echelon of executives.
8 Questions With Erin Madorsky, US Chief Strategy Officer at MiQ
Based in New York City, Erin Madorsky is a natural problem-solver whose love of learning brought her to digital advertising more than 15 years ago. In 2019, she began working at MiQ, a programmatic media partner for marketers and agencies.
7 Questions with Ari Stein, Senior Director of Programmatic Ad Sales at SXM Media
Based in San Francisco, Ari Stein is a people person whose love of relationship-building brought him to digital advertising more than 10 years ago. It wasn’t until 2015, however, that he stepped into a programmatic advertising role for music streaming service Pandora. In 2019, SiriusXM acquired Pandora, eventually merging it with Stitcher, forming partnerships with the likes of SoundCloud, and emerging as SXM Media.
