U of Digital Elevates Leadership Team with Key Promotions

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U of Digital, the leading learning and development company for the digital media and advertising industry, and the originator of all the industry’s best memes, is pleased to announce the promotions of Madison Brisseaux to Chief Client Officer and Myles Younger to Chief Growth Officer. These leadership advancements reflect U of Digital’s commitment to scaling […]

Hi! I’m Sydney, and I’m joining U of Digital as Client Operations Manager!

I’ve always been the kind of person who sees a messy process or an inefficiency and thinks, there’s got to be a better way to do this. That instinct—to organize, streamline, and problem-solve—has shaped my career and led me to work across a wide range of organizations focused on education, international development, peace and conflict […]

Hi! I’m Mykola, and I’m joining U of Digital as Business Development Lead!

My path through AdTech has been anything but linear. From leading content initiatives and marketing campaigns to driving business development, I’ve had the privilege of seeing the industry from multiple angles. I’ve cultivated partnerships, helped launch an AdTech media platform, organized industry events, and even created a DSP onboarding course. What fascinates me most about […]

Hi I’m Madison, and I’m joining U of Digital!

Hi! I’m Madison Brisseaux and I’m so excited to join the U of Digital team as the Head of Customer Success. I stumbled into ad tech when a friend convinced me to interview for a startup called The Trade Desk in 2012. During that interview, my head spun trying to keep up with the acronyms […]

AI, Antitrust Or Advertisers: What Will Bring Google Down?

Advertiser discontent won’t stop Google, but it does hurt Recent headlines illustrate Google’s advertiser challenges. There’s the revelation that the company manipulated its search ads auctions to squeeze more money out of advertisers without their knowledge. There are scathing reports from independent research firm Adalytics, which most recently shed light on Google’s problematic Search Partner […]

The Sisyphean struggle of being an explainer in 2023 is causing burn-out

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Convergence Disrupts Our Comfort Zones. We Need to “Learn” Into It.

What’s Converging? There are two broad areas of convergence to consider in order to understand the big picture. Later blog posts will take a deeper dive into each of these, and other, major disruptions. First, there’s the ongoing fusion of ad tech and martech. That disruption began several years ago as a way of connecting […]

Shiv: Calling BS On Identity

“Calling BS on Identity” helps teams navigate the ever-evolving topic of addressability and identity. By 2024, 70% of ad opportunities are expected to be non-addressable, and this presentation, delivered by U of Digital Founder Shiv Gupta at AdMonsters Ops NYC 2023, will guide you through how to strategize for this new normal.

Myles: Meet Adtech’s Newest Frenemy: Cloud

Ad tech and the cloud are increasingly interacting, but Myles Younger, U of Digital’s Head of Innovation and Insights, believes advertisers will ultimately decide how the two will converge.