Calling BS on Identity” helps teams navigate the ever-evolving topic of addressability and identity. By 2024, 70% of ad opportunities are expected to be non-addressable, and this presentation, delivered by U of Digital Founder Shiv Gupta at AdMonsters Ops NYC 2023, will guide you through how to strategize for this new normal. In this deck, Shiv explores new ID solutions, how they work, and provides a framework that will help you call BS on any ID graph. He also lays out the steps you should take in order to prepare for the future.

Click here to get the slide deck.