Ad tech and the cloud are increasingly interacting, but Myles Younger, U of Digital’s Head of Innovation and Insights, believes advertisers will ultimately decide how the two will converge. His presentation “Meet Adtech’s Newest Frenemy: Cloud” given at Programmatic IO 2023 in Las Vegas, explains how the two are coming together, how to recognize crucial differences across cloud platforms, and why he predicts cloud + ad tech convergence will become frenetic in the next few years. The sugar-and-spice combination of the ad industry is happening already with solutions like AWS and Amazon’s ad tech, and Myles is here to help you prepare!

Click here to get the slide deck.