Welcome to the first-ever entry in our Experts of Digital blog series! Each month we interview one of the intelligent folks behind U of Digital training and educational content to give you practical advice and uncensored stories from some of the very best in the business.
Ad tech is full of BS. Because when companies create confusion about their products, to make themselves sound more advanced than they actually are, they are able to sell more.
Conventional wisdom nowadays advises marketers to run as far away from black-box ad tech companies as possible.
U of Digital Newsletter: April 23rd-April 29th. Estimated reading time: 5 minutes

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