Bright. Shiny. Object.
Welcome to the first-ever entry in our Experts of Digital blog series! Each month we interview one of the intelligent folks behind U of Digital training and educational content to give you practical advice and uncensored stories from some of the very best in the business. This month, we chatted with Dave Simon, a highly accomplished senior sales and business development executive with extensive experience building teams and selling all things programmatic, enterprise-level SaaS, DSPs, location, data ecosystem, and linear broadcast for companies such as Cubeiq, Oath, Brightroll, and Yahoo.
What do you teach at U of Digital, and why?
With U of Digital, I’ve been helping to build and deliver educational material focused on demand-side platforms: competitive landscape, models, pricing, positioning, etc.
Because of my background, I spend most of my time helping clients transform their businesses by harnessing the power of big data, identifying new areas of growth in the digital world, and optimizing organizational structure to increase efficiency.
What’s your story. Did you end up in Digital Marketing on purpose, or by accident?
Completely by accident! I joined the media buying department at BBDO with a plan to shift to the creative side within a year or so. Midway through that first year, the company made the announcement that switching between teams was frowned upon so I stuck with media buying and then eventually flipped to the sales side.
If you had to explain the Digital Marketing Industry in 3 words, what would they be?
Bright. Shiny. Object.
Your advice to folks looking for success in this industry?
Surround yourself with people and leaders that care about your development, don’t be afraid to challenge yourself with new opportunities, don’t be afraid to take a risk, & don’t ever stop believing in yourself.
That’s all for this month’s edition of Experts of Digital! If you’re interested in joining our Expert Network or learning more about what our awesome team does, feel free to drop us a line at contact@uof.digital.
