We educate on:
Commerce Media
Sustainability Tech
Ad Tech/Mar Tech
AI
Data Privacy and Identity
Omnichannel Marketing
Education Subscriptions
Community

 

Free

Pro

12 month minimum per learner

$59 / User / Month

Enterprise

12 month, 30 user minimum

$129

User / Month

1x workshop / quarter

$155

User / Month

1x workshop / 2 months

$209

User / Month

1x workshop / month

U of Digital Free Newsletter with the headline of the week
U of Digital Free E-learning Content Library and Courses
U of Digital Premium Newsletter to stay smart about industry headlines
U of Digital Premium E-learning and Certification
U of Digital Live Public Webinars lead by experts on critical industry topics
In-depth Needs Assessment to create tailored curricula
U of Digital Private Custom Workshops
Custom Assessments and Certifications
Community

 

Free

  • U of Digital Free Newsletter with the headline of the week
  • U of Digital Free E-learning Content Library and Courses
  • U of Digital Premium Newsletter to stay smart about industry headlines
  • U of Digital Premium E-learning and Certification
  • U of Digital Live Public Webinars lead by experts on critical industry topics
  • In-depth Needs Assessment to create tailored curricula
  • U of Digital Private Custom Workshops
  • Custom Assessments and Certifications
Pro

12 month minimum per learner

$59 / User / Month

  • U of Digital Free Newsletter with the headline of the week
  • U of Digital Free E-learning Content Library and Courses
  • U of Digital Premium Newsletter to stay smart about industry headlines
  • U of Digital Premium E-learning and Certification
  • U of Digital Live Public Webinars lead by experts on critical industry topics
  • In-depth Needs Assessment to create tailored curricula
  • U of Digital Private Custom Workshops
  • Custom Assessments and Certifications
Enterprise

12 month, 30 user minimum

  • U of Digital Free Newsletter with the headline of the week
  • U of Digital Free E-learning Content Library and Courses
  • U of Digital Premium Newsletter to stay smart about industry headlines
  • U of Digital Premium E-learning and Certification
  • U of Digital Live Public Webinars lead by experts on critical industry topics
  • In-depth Needs Assessment to create tailored curricula
  • U of Digital Private Custom Workshops
  • Custom Assessments and Certifications

Education Tracks

Timeframe: 60-90 days | Hours of Content (live + self-paced): about 7 hours

Privacy / Identity

Learning Objectives:

  • Establish foundations of addressability / identity
  • Understand how addressability / identity is changing and where it is going
  • Develop informed hypotheses and a consultative ability around addressability / identity

 

Curriculum:

  • Data Privacy (online course, ~40 minutes with certification)
  • Identity Fundamentals (online course, ~40 minutes with certification)
  • Identity Guardrails (regulation, consent, platform changes) (live workshop, 90 minutes)
  • The Identity Solutions Landscape & The Future (live workshop, 90 minutes)
  • Data Clean Room Essentials (online course, ~60 minutes with certification)
  • Office Hours / AMA Session (live workshop, ~60 minutes)
  • Final Assessment & Certification (includes shareable credential, ~30 minutes)
AI Accelerator

Learning Objectives:

  • Understand core AI concepts and applications in the advertising industry
  • Use GenAI for key tasks to improve productivity and quality
  • Evaluate future technologies and stay ahead of the curve

 

Curriculum:

  • AI Fundamentals (online course, ~40 minutes with certification)
  • AI in Advertising (online course, ~40 minutes with certification)
  • AI Strategy & Applications (use cases, implementation, best practices) (live workshop, 90 minutes)
  • AI Tools & Practical Implementation (live workshop, 90 minutes)
  • AI Use Case Deep Dives (online course, ~60 minutes with certification)
  • Office Hours / AMA Session (live workshop, ~60 minutes)
  • Final Assessment & Certification (includes shareable credential, ~30 minutes)

 

Includes:

  • Virtual tutor for all learners
  • Customized content for in-house GenAI tools
CTV

Learning Objectives:

  • Establish foundations of video / CTV landscape
  • Understand how CTV works, and is different, from a targeting and measurement perspective
  • Familiarize with key technologies and players in the video / CTV ecosystem

 

Curriculum:

  • Advanced TV Essentials (online course, ~60 minutes with certification)
  • CTV Targeting & Identity (live workshop, 90 minutes)
  • CTV Measurement (live workshop, 90 minutes)
  • CTV Key Players Landscape (live workshop, 90 minutes)
  • Office Hours / AMA Session (live workshop, ~60 minutes)
  • Final Assessment & Certification (includes shareable credential, ~30 minutes)
Commerce Media

Learning Objectives:

  • Establish foundations of Commerce Media
  • Navigate the landscape of Commerce Media personas, partnerships, and budgets
  • Map out the complex landscape of Commerce Media players
  • Discuss the future of Commerce Media and how it is evolving

 

Curriculum:

  • Commerce Media Essentials (online course, ~40 minutes with certification)
  • Commerce Media Advanced Concepts (online course, ~40 minutes with certification)
  • Commerce Media Strategy (on-site vs. off-site, measurement, key tactics) (live workshop, 90 minutes)
  • Commerce Media Landscape & The Future (live workshop, 90 minutes)
  • Commerce Media Personas & Partnerships (online course, ~60 minutes with certification)
  • Office Hours / AMA Session (live workshop, ~60 minutes)
  • Final Assessment & Certification (includes shareable credential, ~30 minutes)
Programmatic

Learning Objectives:

  • Establish foundations of the programmatic space, including concepts, jargon, technologies, transaction, targeting, etc.
  • Speak to the present day landscape and key players
  • Develop informed hypotheses about current trends and where the space is going

 

Curriculum:

  • Digital Advertising Essentials (online course bundle, ~5 hours with certification)
  • The Programmatic Stack (live workshop, 90 minutes)
  • Ad Tech Trends (live workshop, 90 minutes)
  • Office Hours / AMA Session (live workshop, ~60 minutes)
  • Final Assessment & Certification (includes shareable credential, ~30 minutes)
Privacy / Identity

Cost:
$925/person,
25 user minimum

Learning Objectives:

  • Establish foundations of addressability / identity
  • Understand how addressability / identity is changing and where it is going
  • Develop informed hypotheses and a consultative ability around addressability / identity

 

Curriculum:

  • Data Privacy (online course, ~40 minutes with certification)
  • Identity Fundamentals (online course, ~40 minutes with certification)
  • Identity Guardrails (regulation, consent, platform changes) (live workshop, 90 minutes)
  • The Identity Solutions Landscape & The Future (live workshop, 90 minutes)
  • Data Clean Room Essentials (online course, ~60 minutes with certification)
  • Office Hours / AMA Session (live workshop, ~60 minutes)
  • Final Assessment & Certification (includes shareable credential, ~30 minutes)
AI Accelerator

Cost:
$1,250/person,
25 user minimum

Learning Objectives:

  • Understand core AI concepts and applications in the advertising industry
  • Use GenAI for key tasks to improve productivity and quality
  • Evaluate future technologies and stay ahead of the curve

 

Curriculum:

  • AI Fundamentals (online course, ~40 minutes with certification)
  • AI in Advertising (online course, ~40 minutes with certification)
  • AI Strategy & Applications (use cases, implementation, best practices) (live workshop, 90 minutes)
  • AI Tools & Practical Implementation (live workshop, 90 minutes)
  • AI Use Case Deep Dives (online course, ~60 minutes with certification)
  • Office Hours / AMA Session (live workshop, ~60 minutes)
  • Final Assessment & Certification (includes shareable credential, ~30 minutes)

 

Includes:

  • Virtual tutor for all learners
  • Customized content for in-house GenAI tools
CTV

Cost:
$955/person,
25 user minimum

Learning Objectives:

  • Establish foundations of video / CTV landscape
  • Understand how CTV works, and is different, from a targeting and measurement perspective
  • Familiarize with key technologies and players in the video / CTV ecosystem

 

Curriculum:

  • Advanced TV Essentials (online course, ~60 minutes with certification)
  • CTV Targeting & Identity (live workshop, 90 minutes)
  • CTV Measurement (live workshop, 90 minutes)
  • CTV Key Players Landscape (live workshop, 90 minutes)
  • Office Hours / AMA Session (live workshop, ~60 minutes)
  • Final Assessment & Certification (includes shareable credential, ~30 minutes)
Commerce Media

Cost:
$785/person,
25 user minimum

Learning Objectives:

  • Establish foundations of Commerce Media
  • Navigate the landscape of Commerce Media personas, partnerships, and budgets
  • Map out the complex landscape of Commerce Media players
  • Discuss the future of Commerce Media and how it is evolving

 

Curriculum:

  • Commerce Media Essentials (online course, ~40 minutes with certification)
  • Commerce Media Advanced Concepts (online course, ~40 minutes with certification)
  • Commerce Media Strategy (on-site vs. off-site, measurement, key tactics) (live workshop, 90 minutes)
  • Commerce Media Landscape & The Future (live workshop, 90 minutes)
  • Commerce Media Personas & Partnerships (online course, ~60 minutes with certification)
  • Office Hours / AMA Session (live workshop, ~60 minutes)
  • Final Assessment & Certification (includes shareable credential, ~30 minutes)
Programmatic

Cost:
$895/person,
25 user minimum

Learning Objectives:

  • Establish foundations of the programmatic space, including concepts, jargon, technologies, transaction, targeting, etc.
  • Speak to the present day landscape and key players
  • Develop informed hypotheses about current trends and where the space is going

 

Curriculum:

  • Digital Advertising Essentials (online course bundle, ~5 hours with certification)
  • The Programmatic Stack (live workshop, 90 minutes)
  • Ad Tech Trends (live workshop, 90 minutes)
  • Office Hours / AMA Session (live workshop, ~60 minutes)
  • Final Assessment & Certification (includes shareable credential, ~30 minutes)

Education À La Carte

Newsletter

Individual

$9/user/month

Want to buy subscriptions for your team?
Contact us for bulk pricing.

E-Learning

Digital Advertising Essentials

$650/user

Data Clean Room Essentials

$299/user

Advanced TV Essentials

$299/user

…and many more.

Live Learning with Experts
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