Inspired by the popular Comedy Central series, Drunk Advertising History is a boozed-up recitation of pivotal moments in digital advertising history. Join host Shiv Gupta, along with a dynamic cast of industry veterans, as they present the stories that helped shape ad tech as we know it today. We drink, and we share things.
Please enjoy Episode 1, the tale of Advertising.com and its role in shaping the Programmatic landscape we all know (and love?). Featuring Rob Deichert, President of Deichert Consulting (Advertising.com 2000 – 2006, former CEO of EyeView, fprmer COO of 33Across), and Rick Abell, VP of Global Publisher Development at Exponential (Advertising.com 2003 – 2008), this is an exciting and educational tale that you don’t want to miss.
Cast
Rob Deichert ‘The OG’
Then
Director of Operations (+6 other roles!) – Advertising.com (2000 – 2006)
Now
President – Deichert Consulting LLC
Rick Abell ‘The Young Buck’
Then
Senior Business Analyst – Advertising.com (2003 – 2008)
Now
Vice President – Global Publisher Development at Exponential
Shiv Gupta ‘Your Booze-Hound Host’
Then
Business Analyst (+2 other roles) – Advertising.com / AOL (2007 – 2016)
Now
Founder – U of Digital