Inspired by the popular Comedy Central series, Drunk Advertising History is a boozed-up recitation of pivotal moments in digital advertising history. Join host Shiv Gupta, along with a dynamic cast of industry veterans, as they present the stories that helped shape ad tech as we know it today. We drink, and we share things.
Ever wonder how the IAB came to be? We did too, so we invited two of its founding members for a boozed-up discussion on how it all began. Richy Glassberg, Co-Founder and CEO of Safeguard Privacy (Co-Founder and Former VP of the IAB), and Rich LeFurgy, Director, 4A’s Institute of Advanced Advertising Studies (Founding Chairman of the IAB), join host, Shiv Gupta, to tell the tale of the IAB – when digital advertising was still The Wild West and opportunity was seemingly everywhere.
Richy Glassberg ‘The Pioneer’
Co-Founder and Former VP of the IAB (1996 – 2001)
Co-Founder and CEO of Safeguard Privacy
Rich LeFurgy ‘The Godfather’
Founding Chairman of the IAB (1996 – Present)
Director, 4A’s Institute of Advanced Advertising Studies
Shiv Gupta ‘Your Booze-Hound Host’
Business Analyst (+2 other roles) – Advertising.com / AOL (2007 – 2016)
Founder – U of Digital