About OLD - U of Digital

I’m Shiv, a former digital marketing executive of 11+ years, with time spent in operations and sales leadership at major adtech and media companies. Most recently, I was VP of Sales at Criteo. I’m also a proud son, husband, and Dad!

I love teaching. From tutoring homeless youth in Los Angeles to being a fixture at AOL’s internal university, I’ve always gotten a thrill from imparting knowledge to others. Ever since getting into this industry, I’ve been obsessed with taking a seemingly complicated space and simplifying it into understandable terms. That obsession originally manifested itself as a ‘Programmatic 101’ lecture that I gave regularly at Johns Hopkins University and The Gabelli School of Business at Fordham University. It has evolved to where I am today: adjunct professor at The Leavey School of Business at Santa Clara University, teaching a course on programmatic advertising, and founder of U of Digital, a digital marketing education company.

My goal for U of Digital is to offer digital marketing education that will empower individuals and teams to drive better outcomes. And hopefully have fun while doing it.

There will be a lot more about the team, and a ton of additional information / resources made available on this site in the coming months, so please check back in. Thanks for visiting and happy learning!

Shiv Gupta
Founder, U of Digital

The U of Digital Expert Network

An ever-growing team of seasoned, industry experts that have held senior roles at companies like Oath, AppNexus, Facebook, Google, DataXu, Condé Nast and more. This incredibly talented group helps create top-notch pedagogy, curricula, e-learning content, live workshops, and certification programs for U of Digital.