I’m Shiv, a former digital marketing executive of 11+ years, with time spent in operations and sales leadership at major adtech and media companies. Most recently, I was VP of Sales at Criteo. I’m also a proud son, husband, and Dad!

I love teaching. From tutoring homeless youth in Los Angeles to being a fixture at AOL’s internal university, I’ve always gotten a thrill from imparting knowledge to others. Ever since getting into this industry, I’ve been obsessed with taking a seemingly complicated space and simplifying it into understandable terms. That obsession originally manifested itself as a ‘Programmatic 101’ lecture that I gave regularly at Johns Hopkins University and The Gabelli School of Business at Fordham University. It has evolved to where I am today: adjunct professor at The Leavey School of Business at Santa Clara University, teaching a course on programmatic advertising, and founder of U of Digital, a digital marketing education company.

My goal for U of Digital is to offer digital marketing education that will empower individuals and teams to drive better outcomes. And hopefully have fun while doing it.

There will be a lot more about the team, and a ton of additional information / resources made available on this site in the coming months, so please check back in. Thanks for visiting and happy learning!

Shiv Gupta
Founder, U of Digital

The U of Digital Expert Network

An ever-growing team of seasoned, industry experts that have held senior roles at companies like Oath, AppNexus, Facebook, Google, DataXu, Condé Nast and more. This incredibly talented group helps create top-notch pedagogy, curricula, e-learning content, live workshops, and certification programs for U of Digital.

Beau Ordemann
VP Advanced TV at Yahoo

Danielle Kramer
VP at Integral Ad Science

Mario Schiappacasse
Former EVP of Programmatic Media and Tech at Jellyfish Media

Taryn Rosada
Director Enablement, Intersection

Geoff Dodge
Former CRO, PebblePost

Adam Smith
VP of Sales, Flashtalking

Brian Tomasette
Head of Media, Camelot

Brennan Beyer
Managing Director, DataXu

Lauren Cann
Director of Agency Relations, Innovid

Carly Costantino
Group Director, Razorfish

Hannah Volkman
Client Partner, Facebook

Samir Shergill
VP, AppNexus

Jon Hudson
CRO, Jampp

Jim Norton
CRO, Dosh

Richard Sgro
Former Head of Sales, mParticle

Scott Simon
Account Executive, Sendgrid

Eric Rogers
Co-Founder, TINC

Rick Abell
VP Publisher Development, Exponential

Jon Carmen
Co-Founder & CEO, SimpleFund

Alex Boras
Platform Sales, Samsung Ads

Our Customers